3.3 Key Elements Of a Market-Oriented Wed Pages (The 7Cs)

Community

Community is a set of interwoven relationship built upon shared interest. It build closer relationship between consumer and firm and build between consumer and consumer. However for amazon web site. It also create "your account" to have a closer relationship with the customers. Besides, you can also create "Your Other Accounts " to build relationship with amazon web site. It include:
Your Seller Account
Your Trade-In Account
Corporate Account
Web Services Account
Amazon Payments Account

Besides, the amazon web site provide the communities for the customer. Customers can choose which communities they interested and select it such as classic, rock, arts, idea, etc.. Thus, amazon web site can be considered as a good community web site.