Content
Content is actually a refers to any digital information included on a website. The medium of the digital subject matter including text, video, audio and graphic. How every in this amazon website, the dimensions of the content is an offering mix and appeal mix. For offering mix, amazon web site has shown the the content about the products and its' information. For example: the product of mobile phone, hard disk and watches. For the appeal mix, amazon web site show the cognitive appeal mix. It is because, it focus on the functional aspects of offering such as low price discount, reliability and availability. For the content types, it is time-sensitive content. It is because, it has a very short shelf life. For example: it will show out the latest promotion for the product and it will change after sometimes.
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